Lamborghini chose Millbrook for a performance-focused test drive event that included the new Lamborghini Aventador S Coupe and Roadster models. The event was hosted over four days and attended by more than 100 potential customers. It was organised on behalf of the Italian brand’s UK dealers.
Attendees experienced the Lamborghini super sports cars on Millbrook’s varied selection of test tracks. Millbrook’s Mile Straight allowed Lamborghini to show prospective customers the performance potential from its uprated, naturally-aspirated V12 engine in the Aventador S models. The Hill Route, set up to simulate challenging European roads, enabled drivers to explore Lamborghini’s new four-wheel steering system. The High Speed Circuit, featuring two miles of banked track, demonstrated the Aventador’s four-wheel drive stability and grip. Drivers also had use of the 15,000-square meter steering pad in front of the Concept 1 venue for handling activities.
Lamborghini has used Millbrook for several test drive events, using a range of its venues.
Kevin Leaver, Head of Events at Millbrook, said: “It has been great having Lamborghini back for another successful, high-octane event. It is not easy to find a location that allows drivers to explore the performance of powerful vehicles. Fortunately, at Millbrook, we have the unique facilities to make this happen.”
Millbrook Proving Ground offers a safe and confidential environment for vehicle testing and demonstrations. Millbrook caters to anything from commercial vehicles to the world’s fastest performance cars. With its wide choice of venues for hire it is a perfect location for truly unique customer experiences.